The March issue of W is self-titled "Our big fat March issue", but they could call it simply "The Gisele Issue". It is a kind of egg-chicken thing, but apparently W got a lot of ads from companies using Gisele because it had a giant ed with her -- or maybe vice-versa.

To neophytes in the magazine trade: asking advertisers to take advantage of their own model's appearance is sort of OK; to decide upon a model's appearance only by the advertisers contributions is not. It is an ethical infraction.

So how came the Vogue issue with Natalia is full of CK ads, while the W issue with Gisele is full of Dior, D&G, Balenciaga? Sorry I asked.

But I'm not going to complain. I felt sorry for Natalia, poor thing, trying to pose for a supermodel exactly on the same month that the only real supermodel of the decade was planning a blitz of her own.

I can't upload hi-res here (I'll do that Monday morning, at my new URL), but I thought the pic above could make a general impression. In the Dior ads (10 pages!) Gisele is, well, hot, culminating in the ad above with a hint of sexual self-play. The D&G ads are even harder (but not to my taste), while the ed is... Oh, don't let me begin. I'll try to post more tomorrow. Good night from Paris.