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NYC Week: let the games begin
saltyt
14:41h
From the NY Post
Bonnie Fuller is throwing a big valentine to her onetime antagonist, Vogue editor-in-chief Anna Wintour.
It remains to be seen, however, if Wintour will kiss her back.
In order to raise the fashion profile of Us Weekly, Fuller is going to be putting out daily editions tomorrow, Thursday and Saturday, during New York Fashion Week.
About 10,000 copies of the Us daily will be distributed for free to attendees of the 7th on Sixth fashion shows in New York.
And the debut issue is going to feature Wintour as the cover girl in a piece that is being described as very flattering - even though it was written by formerly mean and nasty Off the Record columnist Gabriel Snyder.
Snyder left his New York Observer column earlier this year to join Fuller at Us Weekly.
Fuller, who has spent an inordinate amount of time editing the piece, said it is intended to be "very flattering."
"Anna is a major celebrity of fashion week," said Fuller. "She happens to be having a tremendous year. Her newsstand circulation is way, way up.
"She's an influencer," Fuller added. "While she's watching the shows, other people are watching her."
The move is a gamble that flattering Wintour will help boost the profile of Us Weekly - which is still hoping to cash in big with advertisers now that its circulation is rising steadily.
To some extent, the profile is a sign that Fuller is willing to forget past feuds in her drive to try to turn Us from a perennial money-bleeder into a profit center.
Fuller's last gig, as editor in chief of Conde Nast's Glamour, came to an end in part because she angered the company's No. 1 editor.
Fuller ordered up a "write-around" profile - one without an interview - on Catherine Zeta-Jones for Glamour. The Glamour story ran in May 2001, a month before a long-scheduled sit-down interview with the star that Wintour had assigned for the cover of Vogue.
"This is not about burying the hatchet," said Fuller. "This is professional. It is aimed at our readers."
Wintour did not sit for the Us interview, however.
"We did not do an interview, but her office has been very cooperative and helpful," said Fuller.
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