"Is this a game of chance?", WC Field was asked about poker and famously replied: "Not the way I play it". Chanel is lauching this week its new perfume targeted at teenagers and young women, but although the chosen name is "Chance", Chanel's marketing people have done everything they could to play it safe. The first insurance policy: The model is Anne V., hottest girl of the moment.
Booked for 73 shows this month, Anne Vialitsyna is 16 years old. It is the first time in Chanel long history that an underage model is used for the perfumes. But then, adults have performed badly in this segment. In a rare interview to Paris Match last year, Chanel's head of the perfumes department revealed that the expensive and much talked-about Coco campaign with Vanessa Paradis was a complete failure. This year's campaign with Kate Moss didn't took off either. Anne V., you'd better be lucky.
Update: Maria from shatterscans.net was kind enough to send me her scan of the ad, it's much bigger and better, here it is. Hundreds of top-quality original scans, alas without the models names, await you at at her site.