Every now and then, some visionary photographers come along with a concept that is so original and so revolutionary that your immediate reaction is: "How come nobody thought of it before?"
Jean Baptiste Mondino, for example, had a great idea: Eva Herzigova half-naked.
Oh, it was done before? So how about Eva half-naked and tied up? That's so refreshing. It's been, like, maybe even an entire month since a model has been photographed in this fashion. (special thx Jim from My Fascination for those great scans from the last issue of CitizenK).
Now, Eva is probably the most photographed woman on earth right now, and it's no small achievement for a model who's been here for ever. Readers from the US might be unaware of the astonishing exposure of Eva here in the recent months. She's really everywhere. Her ads for Louis Vuitton are really hot (especially the one of men's watches). Vogue Paris runned a story in their July-August issue about Eva being the hot girl of the moment, crediting Mario Testino for it (in a magazine edited by Carine Roitfed who, incidently, was Testino's business partner for years). So in her last issue she, too, had an Eva editorial (but with clothes this time), since she must follows her own prophecy from the summer.
But why are off-mainstream magazines, like Amaan and CitizenK and Numero etc, publishing an Eva ed every issue as well? Because they feel advertisers will be reassured by her presence in their mags.
Eva recently changed agencies again, and US insiders are critical of her carreer moves. so far, hers have being much smarter than theirs.