Kate Moss accused of wearing false eyelashes for ad campaign
06/11/2002 - 11:59:06

Rimmel has been investigated by advertising watchdogs over claims its latest campaign features Kate Moss wearing false eyelashes.

The Advertising Standards Authority received complaints ads for its Exaggerate Full Volume and Curl Mascara products were misleading.

Readers suggested the supermodel's look had not been achieved naturally.

The cosmetic firm admitted that "three or four" eyelashes had been added to fill in gaps and to make her eyes more even.

But it said the ads had "deliberately depicted looks that could be emulated by the average consumer."

The ASA ruled in favour of Rimmel, saying it had not tried to fool the public.