Supermodels Are Lonelier Than You Think!

 
Thursday, 14. November 2002
Annus Horribilis

These are the financial results of the US fashion mags, according to to the latest figures from the Publishers Information Bureau. Overall, ad pages for the magazine industry dipped slightly below last year's level in October, falling 0.2 percent to 22,387. Revenue for the month totaled $1.68 billion, up 7.5 percent over October 2001.
Year-to-date, revenue is up 2.2 percent to $13.38 billion, while pages are down 5.9 percent from last year, totaling 182,073 through October.
As you can see, it was an horrible year for all fashion mags. The only one to increase revenue, In Style,did'nt increase its pages number.
Teen mags did well, with ELLE Girl and YM leading the pack. In the Beauty category, Marie Claire was the only American mag to increase its ads pages. Here are the full results:



Fashion


Title '02 pages '01 pages % chnge '02 $  '01 $  % chnge

ELLE

1,249.73

1,584.60

-21.13

 87,521,546

 103,571,864

-15.5

HARPER'S BAZAAR

1,170.31

1,368.19

-14.46

 81,483,785

 87,044,958

-6.39

IN STYLE

2,390.94

2,408.25

-0.72

 206,940,013

 192,469,456

7.52

VOGUE

2,334.69

2,554.30

-8.6

 153,468,030

 165,425,675

-7.23

W

1,462.69

1,726.25

-15.27

 81,175,590

 104,754,594

-22.51

Totals

8,608.36

9,641.59

-10.7

610,588,964

653,266,547

-6.5

Source:
PIB


 
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