Men's mags see readership soar
From the NY Daily News

A new study of magazine readers offers a few bright spots for publishers amid the gloom of the advertising slowdown.
The total audience for men's mags grew 8.3% since last fall, to nearly 40 million readers, according to Mediamark Research, whose numbers are closely eyed by media planners.

Six men's mags - Maxim, Esquire, GQ, Men's Fitness, Men's Health and Men's Journal - had their readerships measured.

Maxim, which has 5.3 readers per copy, led the pack with an audience of 12.2 million - twice the size of second-biggest GQ.

Fast-growing FHM was not part of the study, while Stuff, surveyed for the first time this fall, boasted 5 million.

The total audience of the 205 mags studied was flat the past year.