Press Release
SAN FRANCISCO -- November 13, 2002 -- From Sharon Stone and Kim Basinger in the early 90s, to famous Gap babies in their holiday best, Gap advertising is part of American pop culture. Now, for the first time, Gap is putting out a casting call across the United States, searching for people to appear in a 2003 print ad -- and America will pick the winners.

From November 15 to December 1, men, women, boys, girls and babies nationwide can enter for a chance to appear in a Gap print ad in 2003. Customers can enter at gap.com, or by dropping off the entry form and photograph at any Gap, GapBody, GapKids or babyGap store in the U.S.

Gap will partner with leading Internet company Yahoo! to announce the Casting Call. On November 15, the call-for-entries will be posted on the Yahoo! home page (yahoo.com), as well as gap.com.

"Our customers often ask how they can be a part of our ads, or how they can get their children into a Gap ad," said Kyle Andrew, vice president of marketing for Gap. "Gap is a brand people can make their own, and now we’re offering a chance for anyone to be in one of our print ads. We’re looking for real people who personify the Gap brand -- intriguing people with personal style."

Gap will select semi-finalists, who will be flown to San Francisco, where they will be photographed for the final selection process. Semi-finalists will then be narrowed down to 24 finalists. Then from January 20 - 28, 2003, the 24 finalists will be featured in windows at the more than 1,000 Gap store locations throughout the United States. During that week, people from across the country will have the opportunity to vote for their favorites in any Gap store in the U.S. or at gap.com.

Six winners will be selected and announced in early February 2003, with one representative from each of the following categories: men, women, boys, girls, baby boys and baby girls.