From The Daily News

And the winner is ... People.
Sources said yesterday that magazine ad-page totals for 2002, due from the Publishers Information Bureau later this week, will show People on top with 3,700 - a gain of 2.4% over 2001.

Second-ranked Forbes, at 3,505 ad pages, was down 6%.

Forbes will be followed by its two main competitors - Business Week, at 3,333, down 11.9% from 2001, and Fortune, 3,331, off 16.9%.

Ranking fifth is Vogue, whose 2,893 ad pages, though down 8.3%, was highest among the titles published by Conde Nast.

However, because Publishers Information Bureau counts ad pages that appear in special issues of magazines, InStyle's four extra editions will give it a total of 3,024.

The 12 regular issues of InStyle ran 2,799 ad pages.

In another tough year, when dozens of mags folded for lack of sufficient ad revenue, the top five titles finished at ad-page levels well below the lofty peaks they reached in 2000.

Indeed, some year-end levels resembled those of the mid-1990s.

Still, a number of other magazines, including two of the three newsweeklies, posted gains last year over 2001.

Time, at 2,351, was down 2%, but Newsweek, at 1,979, rose 7.3%, and U.S. News & World Report, 1,415, was up 3.7%.

The New Yorker's 2,235 reflected an increase of 6%. It was the biggest increase among Conde Nast's brand-name glossies.