From the NY Post:

Vogue is about to air its first-ever TV series.

Starting this Sunday, the magazine will air a one-hour TV show called "Trend Watch" on WABC Channel 7, moderated by former VH-1 veejay Rebecca Raskin, now an ABC lifestyle correspondent.

The show - the first in a five-part series that will air occasionally throughout the year - will air in Los Angeles on KABC at 1 p.m. Sunday, and in other markets at various times over the next few days.

The show will preview spring 2003 fashion trends - with such tidbits as, "The mini's back and it's shorter than ever" - along with Vogue's top 10 picks of the season.

In addition to lots of runway footage, it will feature interviews with tennis ace Serena Williams, rapper/actress Eve, and designers Michael Kors, Donna Karan and Narciso Rodriguez, and a behind-the-scenes profile of Patricia Field, stylist for HBO's "Sex and the City."

A TV production company put the show together for Vogue; syndicator Litton then sold it to the ABC affiliates.

If advertisers purchased the commercial slots on the open market, it would probably cost them about $20,000, said Vogue publisher Tom Florio. But Florio is selling the commercials in a combination with his $90,000-a-page print ads and with space in a 10-page advertorial that will run around the time of fashion shows.

On each TV show, Vogue ends up with 14 30-second spots; the local ABC affiliates gets the other 14 slots.

"It's good counter programming against the male-oriented NFL football," said Joe Mandese, editor of Media Markets Daily.

"We think it will drive about 100 additional ad pages in Vogue this year," said Florio.