And this is the one and only Gisele Bundchen at the Sao Paulo Fashion Week. The Sao Paulo event is interesting because it is the only one whose hype relays on models. The Paris fashion week is strong because of the designers here, the NYC is strong because all the main buyers are there, but Sao Paulo is now emerging only thanks to the Brazilian models. No journalist takes the trip to report on Brazilian designers, with all due respect. But the media sends more and more representatives there to cover the models happenings.