Attn. SALTYT FOR IMMEDIATE RELEASE
NEW YORK, Feb. 11 -- An American candy icon has been transformed for Valentine's Day. With the help of The New England Confectionary Company (NECCO), SPLENDA® Brand, the no-calorie sweetener, is offering a new twist on February's favorite candy to prove that you can enjoy the great taste of sugar with fewer calories. Over 16 million of the popular "conversation hearts" will have a 30 percent sugar reduction this Valentine's season. SPLENDA® Brand has teamed with supermodel, super-mom and American sweetheart, Niki Taylor, to share the sweetness and help kick off SPLENDA® Brand Valentine's Week festivities from New York City.
"I'm excited to play a part in the SPLENDA® Brand festivities this Valentine's holiday and to educate the public on how they can eat healthier without sacrificing the joy of taste. SPLENDA® Brand is a great alternative for people who love sweet things, but can do without the calories that come along with them. What's even better is that it is good for the whole family, from kids to grandparents," said Taylor.