Mice models aim for jeans sales success Jan 20 2003
From British News

Levi's hopes a new advertising campaign featuring mice can match the success of model Nick Kamen stripping in a launderette.

The jeans giant has used computer technology to superimpose mice heads on to the shoulders of real actors for a TV commercial due to begin next month.

The multi-million pound campaign, for its Type 1, jeans is the most expensive yet - although the company is refusing to disclose the exact cost.

Until, now the biggest budget Levi promotion was last year's £2.5 million Freedom to Move advert, which showed actors hurtling through walls.

The 1985 advert featuring Nick Kamen stripping to his boxer shorts was credited with boosting yearly sales by 800%.

The latest advert launches across Europe on February 13. It uses a gang of "mice people" and humans, who kidnap a cat belonging to a wealthy woman and hold it to ransom.

The commercial was filmed on Sunset Boulevard in Los Angeles by director Michel Gondry, who has worked on music videos for Bjork, the Rolling Stones, Radiohead and the Chemical Brothers.

He said "It was important to go with real mice. When you see the close-up of their little eyes there are so full of life, it would have been a shame to miss it."

Backing music is a new song from Bristol-born producer Nellee Hooper, of Massive Attack fame.

Features on Levi's Type 1 jeans include larger buttons and rivets and exaggerated stitching. The range starts at £55 a pair and increases to £80 for a denim jacket.

Well, you can now reach the site, but I can't upload pics to the server, so... I guess we'll wait to tomorrow for real updates. Seems antville.org servers are still in chaos. It is getting more and more difficult to have a popular website and stays free.

In the meantime, get it while you can (I think it was a Janis Joplin slogan, and look what did it bring her). These are some fast links from the weekend you might have missed:

---> a quite incredible Ana Claudia Michels for Intimissimi at supermodels.it
---> an incredible Raquel Zimmerman in Photo at theseventh.com
---> a truly incredible Fernanda Tavarese for Dolce & Gabbana underwear.
---> a really-really incredible Ana Beatriz Barros for Victoria's Secret from Vanity Fair, scan by Jolie
---> a very hi-res cute picture of Giselle with Carmen Kass, sans her G-spot.
---> a younger Heidi Klum at BWgreyscale
---> new scans of Giselle from Vogue Paris December, better than the precedents, courtesy supermodels.it
---> the triple HP cover with Giselle courtesy bleufunk
---> And Adriana Lima from the February issue of Elle ;;; 2 ;;; 3 ;;; 4 ;;; 5 ;;;