That’s right—you can see his penis! Previously rejected by the likes of GQ and Interview, the full-frontal Y.S.L. ad makes its American debut in Index and V this month.

Michael Bullock, Index’s advertising director, said they’d been approached by the Gucci Group—which owns Y.S.L.—earlier this year and asked "how we felt about nudity."

"We’ve had a Russian gay-porn star on the cover before," Mr. Bullock continued, "so we’re really not afraid of nudity."

After seeing the ad and deeming it—um—tasteful, the magazine decided to go with it. But, Mr. Bullock said, this issue had something for everyone.

"In order to prevent the magazine from going in a direction that we thought might be too gay," Mr. Bullock said, "we added a photo middle section that features some female nudity. We had the idea to do it anyway, but then, once the ad came in and it came together, we thought it worked well."

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